Would Your Peers Vote For Your Leadership?
You thought this day would never come, but it’s finally here. Election day. You’ve chosen the leader who makes the most sense to you. But now, let’s focus on your leadership. Are you the chosen one among your peers? If there were a vote today on what you have to offer, would others willingly cast their ballots and commit to you? In other words, does your leadership inspire or repel?
The first step to gain commitment is to connect with your target audience. To engage them. We, collectively as Americans, got engaged when Wall Street collapsed and our personal financial security was at risk. So I ask you this: how good are you at engaging the people whom you lead or wish to lead?
Need a tip on how to connect better? Here’s one: pay attention to what they pay attention to. People are engaged by what they want and value. They pay close attention to those things and act upon them.
In order to strengthen your leadership ask yourself this: do you tap into people’s specific needs and values? In my executive coaching practice, I’ve seen many leaders delude themselves into thinking they know what people want. They assume they know. Unfortunately, they’re often wrong. The solution is simple but profound: Listen and watch carefully for what your target audience wants and values. The answers are hidden in plain sight.
If you pay attention to what they pay attention to, you’ll get a clear picture of how to engage people. And engagement is the first step to earn a positive response, in the voting booth and in your workplace.
